Fade
Fade
Fade
Fade

Get IIASS info in your mailbox (6 / year)

Your name:

E-mail address:

MACRO-ENVIRONMENT ANALYSIS OF THE TOURISM INDUSTRY IN INDONESIA: FINDINGS FROM THE PEST ANALYSIS Print E-mail

Rosdiana Sijabat[1]

Abstract

This paper examines the macro environment of the Indonesian tourism sector using methods and frameworks based on PEST analysis (Political, Economic, Social, and Technological). The results of this analysis offers insights of the current state of the tourism sector in Indonesia. From political factors, findings demonstrate that various policies have been carried out by the Indonesian government in encouraging the growth of the tourism sector. For example, by setting rules on the ease of investment in the tourism sector, and the ease of obtaining entry permits through visa exemptions for foreign tourists for several countries. The role of the tourism sector in the economy can be seen from the increasing contribution of the tourism sector to Indonesia's GDP and also employment. While from the social aspect it was found that the shift in domestic consumption patterns from goods based consumption to leisure based consumption also led to increased consumption in the tourism sector. Technological developments complement the advancement of the tourism sector because the existence of technology facilitates and accelerates transactions in the tourism sector in Indonesia.

Keywords: Tourism, PEST Analysis, Macro Environment Factors.

[1] Rosdiana Sijabat, PhD is a senior lecturer and researcher at the Department of Business Administration,  Faculty of Business Administration and Communication Sciences, Atma Jaya Catholic University of Indonesia. Contact email address: rosdiana.sijabat at atmajaya.ac.id

Cite this article:
Sijabat Rosdiana. MACRO-ENVIRONMENT ANALYSIS OF THE TOURISM INDUSTRY IN INDONESIA: FINDINGS FROM THE PEST ANALYSIS. Innovative Issues and Approaches in Social Sciences, vol.12, no.3:96-118, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2019-no3-art6

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2019-no3-art6

View full text in pdf: http://www.iiass.com/pdf/IIASS-2019-no3-art6.pdf

 

 

 

Translate site

About IIASS

kinhlup.gif IIASS -Innovative Issues and Approaches in Social Sciences is a trusted academic journal published 3 times yearly (January, May, September).

 

IIASS is an open access Journal under Attribution-NonCommercial  CC BY-NC licence.

For more information please send mail to info(at)iiass.com

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

More information