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THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF SMALL AND MEDIUM ENTERPRISE Print E-mail

Dejan Jelovac

Abstract
This article offers a critical insight into the impact of corporate social responsibility (CSR) on entrepreneurship i.e. small business within an EU context. While today the prevailing opinion is still that socially responsible activities of business only apply to large companies, we are witnessing a growing interest by scholars in the area of the implementation of CSR in SMEs. This article focuses on this growing area of discussion, and more specifically, on the relationship between the concepts of small business social responsibility (SBSR) and the moral responsibility of the businessman or entrepreneur, topics which, according to author's opinion, have been most neglected in recent literature. The article concludes that within the context of small businesses, which are the focus of attention for the EU when setting its priorities regarding the promotion of CSR activities, the entrepreneur themselves as the founder/owner/manager (they are generally all three) of the SME are of crucial importance in this regard. Therefore, it seems to be extremely important to find out, with the aid of ethical analysis, what the entrepreneur’s personal moral integrity might be, since research has shown that the attitude held by the small business towards social responsibility very often overlaps with the attitude of its owner-manager to their own environment.
 
Key words: business ethics, moral responsibility, corporate social responsibility, small business social responsibility, small and medium enterprise.

Dr. Dejan Jelovac is associate professor of business ethics, organisational culture and development at Gea College - Faculty of Entrepreneurship, Ljubljana, Slovenia ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
 
Cite this article:
Jelovac Dejan . THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF SMALL AND MEDIUM ENTERPRISE. Innovative Issues and Approaches in Social Sciences, vol.5, no.2:21-35, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2012-no2-art02

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2012-no2-art02

View full text in pdf: http://www.iiass.com/pdf/IIASS-2012-no2-art02.pdf
 

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