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PROMOTING SUSTAINABILITY OF TOURISM BY CREATIVE TOURISM DEVELOPMENT: HOW FAR IS SLOVENIA? Print E-mail

Romana Korez-Vide

Abstract
In this paper we introduce sustainability dimensions of creative tourism and develop a model of sustainable creative tourism. The concepts of culture-based creativity and sustainability as tools for a value-adding impact on cultural tourism and local culture are discussed in the theoretical part of the paper. Our empirical analysis reveals that higher GDP per capita does not necessary correlate with higher competitiveness of an economy: a comparison analysis of Slovenian and Estonian international competitive positions in various domains shows several weaknesses of Slovenian competitiveness and offers an explanation for indispensable systemic view on tourism competitiveness. Our world wide web analysis of the steps made in creative tourism development in both countries indicates Estonian advantage, which could be taken as an example of good practice. Some suggestions for Slovenian policymaking with regard to institutional support for culture-based creativity and creative tourism development are made in the final part of the paper.

Keywords: sustainability, culture-based creativity, creative tourism, competitiveness, Slovenia.

Romana Korez-Vide, PhD is an Assistant Professor at the University of Maribor, Faculty of Economics and Business (romana.korez-vide(at)uni-mb.si).

Cite this article:
Korez-Vide Romana. PROMOTING SUSTAINABILITY OF TOURISM BY CREATIVE TOURISM DEVELOPMENT: HOW FAR IS SLOVENIA?. Innovative Issues and Approaches in Social Sciences, vol.6, no.1:77-102, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no1-art05

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no1-art05

View full text in pdf: http://www.iiass.com/pdf/IIASS-2013-no1-art05.pdf

 

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