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DIGITAL ENVIRONMENTS AND THE FADING OF THE PRODUCTION-CONSUMPTION DICHOTOMY: PROSUMPTION AS A COMPREHENSIVE APPROACH Print E-mail

Davide Dusi

Abstract

The recent changes regarding user’s role and agency in digital environments, and the consequent influence of emerging socio-technical arrangements on productive paradigms, challenged our traditional separation between production and consumption. Productive paradigms in digital worlds proved the notion of the user as a simple consumer to be outdated. They questioned the production-consumption dichotomy and urged scholars to develop new approaches to investigate the fading of the historical separation of these two concepts. This fostered the exploration and development of new paths of research. Several concepts have been created and used to analyze current productive paradigms and the role of the users. Nevertheless, most of them seem to fail in their attempt to give a clear account of the emerging phenomena and to reach a broad understanding of all the involved actors and practices that are affecting the traditional production-consumption division. Notwithstanding the criticisms of many perspectives, the theorization of the user as prosumer – producer and consumer at the same time – and the related concept of prosumption, seems a more comprehensive approach to investigate the current ontological status of users as well as productive paradigms in digital environments. However, this theorization is in need of revision and further development.

Key words: Prosumption, digital environments, users, productive paradigms, ICT.

Davide Dusi, PhD student at the Centre for Social Theory(Ghent University - Faculty of Political and Social Sciences) This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Cite this article:
Dusi Davide. DIGITAL ENVIRONMENTS AND THE FADING OF THE PRODUCTION-CONSUMPTION DICHOTOMY: PROSUMPTION AS A COMPREHENSIVE APPROACH. Innovative Issues and Approaches in Social Sciences, vol.8, no.1:77-94, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2015-no1-art05

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2015-no1-art05

View full text in pdf: http://www.iiass.com/pdf/IIASS-2015-no1-art05.pdf 

 

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